Apple Intelligence Rollout Can Drive Upgrades (AAPL/TSM/AVGO/SWKS/CRUS/QCOM)
- Recently, concerns have emerged on Wall Street about Apple, driven by shorter-than-expected lead times for the iPhone 16. This has prompted some analysts to speculate about potential order cuts. See CNBC clip, and Jefferies’ downgrade.
- Occam has tracked smartphone upgrade trends for years, with a focus in 2024 on AI and Apple Intelligence as a driver of upgrades.
- Our data shows that those intending to upgrade soon are significantly more likely to be familiar with Apple Intelligence.
- The data suggests that as Apple Intelligence rolls out this fall and awareness grows, the iPhone upgrade cycle may naturally follow.
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