AI Accelerates the Demand for Laptop Upgrades (BBY/MSFT/AAPL/DELL/HPQ)
- Microsoft launched Copilot+ PCs in June, integrating AI capabilities at the operating system and hardware level. With Apple set in October to introduce Apple Intelligence on Apple-silicon-equipped Macs, both major players are pushing further into the personal computer AI race.
- On its recent Q2 earnings Best Buy said, “We believe we are just at the beginning of the impact of AI… on customer demand.”
Similarly, Dell’s COO said, “We are optimistic about the coming PC refresh cycle as…significant advancements in AI-enabled architectures and applications continue.” - Occam has tracked growing interest in AI-powered laptops, which could drive a meaningful upgrade cycle, impacting Best Buy, Microsoft, Apple, Dell, HP, and supply chain companies.
- Since July, consumer interest in AI features for PCs and Macs has grown steadily, with particular enthusiasm around image/video editing, voice recognition, and predictive text.
