AlphaROC – AI Driven Data Science & Analytics

Rockstars, Red Bulls, and Monsters: Who’s Consuming Energy Drinks in an Expanding Market

The history of energy drinks in the United States can be traced back to the introduction of Jolt Cola in 1985, which was cheekily advertised as having “all the sugar and twice the caffeine,” but the grandfather of modern energy drinks was Lipovitan, which was introduced in Japan in 1962, featuring taurine, an ingredient still found in many energy drinks. Red Bull, however, made its US debut in 1997, establishing the archetype for the energy drink as we know it today. Whether used as a study aid, productivity-enhancer, or simply as an invigorating mixer, energy drinks have become emblematic of a fast-paced American lifestyle. Below, occam analyzes the unique demographics of the consumers behind this $63 billion market and attempts to predict consumption trends.

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When Banks Go Bust: Exploring the Effects of Recent Bank Collapses

The back-to-back failures of Silicon Valley Bank (SVB) and Signature Bank, as well as lingering uncertainties about the viability of First Republic Bank, have subjected regional lenders to heightened scrutiny. As others have chronicled, the confluence of three elements made for the perfect run-on-the-bank storm: 1) a backdrop of banks with significant asset-liability duration and liquidity mismatches (bond-heavy portfolios held against demand deposits); 2) a backdrop of multiple banks where a large fraction of deposit balances were in excess of FDIC coverage limits; and finally, 3) the Fed’s tardy and therefore unusually aggressive attempts to control inflation with rate hikes. Below, we query occam to evaluate how the resulting bank runs have affected consumer sentiment towards banks and preview what might lie ahead for the industry.

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Work in Progress: Labor Force Participation’s Slow But Sure Climb

In early December, occam’s “looking for work” metric correctly predicted a coming increase in the Labor Force Participation Rate (“Not Safe For Work – Understanding Lag in American Labor Force Participation,” December 8, 2022), despite the fact that the LFPR had remained stubbornly below pre-COVID levels. We believe our looking-for-work metric (sampled daily) is a leading indicator for the LFPR. Specifically, we observed the following sequence: 1) a crisp upward inflection in the occam looking-for-work metric in late November / early December, followed by 2) a similarly crisp inflection in the LFPR in the early months of 2023, as those who were seeing work towards the end of the year found the employment they sought. Below, we once again consult occam™ for trends in job seeking behavior and find reassurance that wage growth will continue to be moderated by an increasing supply of labor.

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Ozempic Goes Straight to Your Thighs: Perspectives on Weight-Loss Drugs

America’s obesity problem has only worsened over the last two decades. From 1999 to 2020, the CDC reports that the incidence of adult obesity in the US has steadily climbed from 31% to 42%. Despite numerous attempts by the weight-loss industry to capitalize on this alarming trend through promoting faddish nutrition plans and flashy fitness regimens, few of these approaches seem to generate a lasting impact. The landmark approval of GLP-1 agonists Wegovy and Saxenda for weight management, along with the increasingly common off-label use of Ozempic and Mounjaro, have created an unexpected bright spot for the pharmaceutical industry. Fueled by viral news of celebrities using these drugs for weight management, interest has surged in recent months. Leveraging occam™ data, we investigate consumer awareness of these medications.

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Rockstars, Red Bulls, and Monsters: Who’s Consuming Energy Drinks in an Expanding Market

The history of energy drinks in the United States can be traced back to the introduction of Jolt Cola in 1985, which was cheekily advertised as having “all the sugar and twice the caffeine,” but the grandfather of modern energy drinks was Lipovitan, which was introduced in Japan in 1962, featuring taurine, an ingredient still found in many energy drinks. Red Bull, however, made its US debut in 1997, establishing the archetype for the energy drink as we know it today. Whether used as a study aid, productivity-enhancer, or simply as an invigorating mixer, energy drinks have become emblematic of a fast-paced American lifestyle. Below, occam analyzes the unique demographics of the consumers behind this $63 billion market and attempts to predict consumption trends.

When Banks Go Bust: Exploring the Effects of Recent Bank Collapses

The back-to-back failures of Silicon Valley Bank (SVB) and Signature Bank, as well as lingering uncertainties about the viability of First Republic Bank, have subjected regional lenders to heightened scrutiny. As others have chronicled, the confluence of three elements made for the perfect run-on-the-bank storm: 1) a backdrop of banks with significant asset-liability duration and liquidity mismatches (bond-heavy portfolios held against demand deposits); 2) a backdrop of multiple banks where a large fraction of deposit balances were in excess of FDIC coverage limits; and finally, 3) the Fed’s tardy and therefore unusually aggressive attempts to control inflation with rate hikes. Below, we query occam to evaluate how the resulting bank runs have affected consumer sentiment towards banks and preview what might lie ahead for the industry.

Work in Progress: Labor Force Participation’s Slow But Sure Climb

In early December, occam’s “looking for work” metric correctly predicted a coming increase in the Labor Force Participation Rate (“Not Safe For Work – Understanding Lag in American Labor Force Participation,” December 8, 2022), despite the fact that the LFPR had remained stubbornly below pre-COVID levels. We believe our looking-for-work metric (sampled daily) is a leading indicator for the LFPR. Specifically, we observed the following sequence: 1) a crisp upward inflection in the occam looking-for-work metric in late November / early December, followed by 2) a similarly crisp inflection in the LFPR in the early months of 2023, as those who were seeing work towards the end of the year found the employment they sought. Below, we once again consult occam™ for trends in job seeking behavior and find reassurance that wage growth will continue to be moderated by an increasing supply of labor.

Ozempic Goes Straight to Your Thighs: Perspectives on Weight-Loss Drugs

America’s obesity problem has only worsened over the last two decades. From 1999 to 2020, the CDC reports that the incidence of adult obesity in the US has steadily climbed from 31% to 42%. Despite numerous attempts by the weight-loss industry to capitalize on this alarming trend through promoting faddish nutrition plans and flashy fitness regimens, few of these approaches seem to generate a lasting impact. The landmark approval of GLP-1 agonists Wegovy and Saxenda for weight management, along with the increasingly common off-label use of Ozempic and Mounjaro, have created an unexpected bright spot for the pharmaceutical industry. Fueled by viral news of celebrities using these drugs for weight management, interest has surged in recent months. Leveraging occam™ data, we investigate consumer awareness of these medications.